Flippa is an AI‑enabled exit platform where founders of online businesses get data‑backed valuations, global buyer reach and broker plus AI support to run a full exit process from valuation to close.
Founded in 2009 and based in Melbourne with additional hubs in Austin, Amsterdam and Singapore, Flippa has grown into a leading digital M&A platform, closing transactions from 10k to 30M USD and supporting 400k+ weekly active buyers.
Key Features
Curated marketplace – Platform for websites, SaaS, eCommerce, content, apps, domains and social accounts with 1.6M+ registered users.
Broker network – In‑house and partner brokers managing six‑ and seven‑figure deals end‑to‑end.
BrokerAI – AI engine that builds CIMs, scores buyers, manages data rooms and keeps deals moving overnight.
AI valuation & P&L – Data‑backed valuations, AI P&L builder and CIM generator using transaction comps and business metrics.
Deal & data room – Integrated deal room and data room to manage documents, Q&A and milestones.
AI Capabilities
Flippa’s BrokerAI powers valuation, P&L building, CIM creation, buyer matching and data room analysis, helping brokers and founders accelerate digital business exits with AI support.
Integrations
Integrations with escrow and payment providers, analytics tools and internal AI engines; platform itself acts as the central deal and data room environment.
More Information
Founded in 2009 and based in Melbourne with additional hubs in Austin, Amsterdam and Singapore, Flippa has grown into a leading digital M&A platform, closing transactions from 10k to 30M USD and supporting 400k+ weekly active buyers.
What sets it apart
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Specialization in digital assets.
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AI‑augmented broker workflows.
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Large, liquid marketplace with global reach.
Key Facts
- Category
- AI-powered Online Business Exit Platform
- Founded
- 2009
- Pricing
- Listing fee USD 29+ minimum; success fee 5-15% (varies by deal size/type). Example: USD 150K SaaS sale ≈ USD 299 listing + 7% success fee (USD 10,500) = ~USD 10,800 total platform cost.
- Deal Stage
- Strategy, Transaction, Integration
- Target Market
- Corporate M&A, Private Equity, Venture Capital, Asset Managers, End client (sell side), End client (buy side), Investment Banking
